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Why Effective Strategy Matters. Every organisation exists to create value or impact. Whether we serve communities, customers, or society more broadly, progress comes from making a real difference in people’s lives. Yet resources are always tight—time, energy, money, attention. We simply cannot afford to scatter our effort across too many priorities or dilute ourselves through activity that feels busy but doesn’t meaningfully shift the needle. Effective strategy is how we choo

Extraordinary impact takes clarity, courage, and a willingness to think differently. Many organisations—especially those working for social good—have this ambition, but not always the resources to invest in long-term strategic support. At the same time, I believe deeply in the value of showing, not just telling: demonstrating how a different approach to strategy can unlock meaningful change. Over the coming months, Free-Range is offering to partner pro‑bono with a few organis

Today, more people worldwide are working on the planet's greatest social challenges and more money is being spent on them than at any other time in human history. Social enterprises, development organisations, research organisations, government departments, private sector organisations, charities, foundations, religious organisations and many others all work on a multitude of increasingly interlinked, complex social challenges.   What occupies my mind is whether these endeavo

Working in the innovation team at Start Network  for over five years has given me a privileged opportunity to observe the network and the wider humanitarian system. During that period, the thinking of Start Network has evolved. Start Network has always recognised the problems of existing humanitarian structures — the challenges faced in meeting humanitarian need wherever and whenever it occurs, the challenges of doing so equitably and respecting the dignity of the people affe