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Why Effective Strategy Matters. Every organisation exists to create value or impact. Whether we serve communities, customers, or society more broadly, progress comes from making a real difference in people’s lives. Yet resources are always tight—time, energy, money, attention. We simply cannot afford to scatter our effort across too many priorities or dilute ourselves through activity that feels busy but doesn’t meaningfully shift the needle. Effective strategy is how we choo

Extraordinary impact takes clarity, courage, and a willingness to think differently. Many organisations—especially those working for social good—have this ambition, but not always the resources to invest in strategic support. Over the coming months, Free-Range is offering to partner pro‑bono with a few organisations for who this is really the right time for a re-engagement with your strategy, adapting it to our rapidly changing times. In our recent blog post 'strategy with c

As we step into 2026, our societies are in the midst of profound changes. The forces at work —political, technological, economic, cultural—are shifting in ways that feel tectonic in nature, profound, earthmoving, unsettling and dangerous. This is a time to move ahead with our eyes open - seeing what is happening and responding to it, whilst also building the foundations for a different future. The Rise of Individualism and the Erosion of Collective Care Across the political l

Today, more people worldwide are working on the planet's greatest social challenges and more money is being spent on them than at any other time in human history. Social enterprises, development organisations, research organisations, government departments, private sector organisations, charities, foundations, religious organisations and many others all work on a multitude of increasingly interlinked, complex social challenges.   What occupies my mind is whether these endeavo